Over the past ten years, the Dadaocheng area of Taipei, and most notably Di Hua Street, have undergone a gentrification process that has focused on retaining the area's historical charm while helping small, local shops stay in business. In an effort to invigorate this old neighborhood that used to only attract visitors just before Chinese New Year, a number of traditional stores have undergone stockroom renovations and the rebranding of their products. This wasn't necessarily an easy process as many of them are family businesses, run cooperatively by both the older and younger generations. We are fortunate to have the General Manager of Soho Creative, who led the revitalization efforts, as our guide to this now vibrant neighborhood. You’ll learn some of the fascinating stories of how second and third generation owners argued over decisions to overhaul outdated displays and design new packaging for their specialty items. The tour will highlight a Chinese medicine shop, an herbal tea seller, a sundries retailer, a dried mullet roe store and a housewares supplier. Wear comfortable walking shoes.
Instructor: Ting Ting Chang and Helen Chen
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If you are interested in this activity after this deadline, please contact The Center.
|Culture & Tours in Taiwan||NT$ 700.00|